One source of truth for the autonomous AI marketing manager Indian SMBs can finally afford. Voice, system, surface, motion — codified.
Every brand decision — typography, copy, illustration, the colour of a button — ladders up to one claim: ROASmind acts on your ad accounts. It does not surface insights for you to act on. That distinction is the brand.
A senior performance marketer in India costs ₹15–30 lakh a year and the supply is thin. ROASmind delivers the outcome of that role at software pricing — across Meta, Google and LinkedIn, on autopilot, in ₹.
Not a dashboard. Not a copilot. Not an agency front-end. ROASmind owns strategy and execution — plans the campaign, pushes it live, kills the loser, scales the winner, files the report.
Kill rules pause losing ad-sets nightly. Search-term mining runs Mondays at 07:30. A weekly intelligence report lands in the inbox at 08:00 IST — unprompted. The product earns its keep in absence.
Autonomy is only sellable if it’s reversible and explainable. Every action carries provenance: expected impact, AI reasoning, status. Conservative on action, liberal on insight — a missed opportunity is recoverable, an unwanted action is not.
Declarative, numerate, dry. It earned the ₹2 lakh decision and doesn’t mind saying so. Six principles govern every word — UI microcopy, weekly reports, landing pages, sales emails, the chat AI itself.
Lead with what happened or what we’ll do. Reasoning is the second sentence, not the first.
“Paused Meta_Retarget_30d. CTR 0.31% after ₹2,140 spent.”
Say ROAS 4.2×, not strong return. Say ₹2.1L spend, not significant investment. If a number isn’t available, the AI says “Unknown” — never invents one.
“Three winners. Two losers. One worth doubling down on.”
₹ always. Local cities, real benchmarks, IST timestamps. But no chai analogies, no jugaad easter eggs, no flag emoji.
“LinkedIn only when LTV > ₹50k.”
Show the work. Link the audit log. Earn the conclusion. The AI explains its reasoning in plain English — not because it’s humble, because reasoning is the moat.
“Here’s what I’d do. Here’s why. Here’s how to undo it.”
Chat is conversational and short. Reports are formal and structured. Same operator — at standup vs. at the boardroom.
Chat: “Want me to scale it 20%?”
Report: “Recommended: increase Campaign_Cold daily budget from ₹3,000 to ₹3,600.”
No game-changing. No revolutionary. No cutting-edge. We have a point of view; we don’t need to overstate it.
“The campaign is working. We’ll add ₹600 to its daily.”
The primary tagline is the lockup’s constant companion — on the landing hero, the pitch deck cover, the LinkedIn banner, the printed one-pager. Alternates rotate by surface.
Three approved lockups, one monogram, strict clear space. The blue dot above the i of “mind” is the single piece of indigo permitted anywhere in the brand — it does not propagate into UI, illustrations, gradients, or marketing.
The R-dot is the only acceptable monogram — used for app icons, favicons, social avatars, and any square context < 48 px. Indigo dot is part of the mark and never flips. Shown above at 96 / 64 / 32 / 16 px to verify legibility at every scale.
x = cap-height of R
→ all four sides
Minimum clear space = the cap-height of the “R” on every side. Minimum lockup width: 96 px on screen, 24 mm in print. Below those, switch to the R-dot monogram.
Light wordmark on ink. The default for the dashboard, footer, and dark marketing.
Dark wordmark on cream — reserved for the landing hero, print, and warm surfaces.
No saffron-on-saffron, no gradient backgrounds, no soft saffron behind the wordmark.
Never stretch, skew, rotate, or recolour. The dot stays indigo, always.
The palette is intentionally narrow. A warm-tinted near-black is the substrate for 95% of surfaces. Cream paper is reserved for the landing hero. Modern saffron carries action and energy — used with a luminous radial glow. Sunset amber warms callouts. Indigo is logo-only.
The default backdrop. Warm-tinted blacks, never pure #000. Used for dashboard, marketing, deck.
Cream-tinted text on dark, in four opacities. Reserve full bone for headlines, soft for body, mute for captions.
Cream surface, hero only. Use for the landing hero, print materials, and warm marketing breaks.
Action, energy, CTAs. Always used with a luminous radial glow on dark, never as a flat fill on light surfaces beyond the hero.
Warmth, callouts, weekly intelligence email accents, fatigue states. Always paired with ink, never adjacent to saffron 500.
Used only where state requires it. Indigo never leaves the wordmark. Greens and reds are muted — restraint is the brand.
All approved type-on-surface pairings clear WCAG AA (4.5:1) at 14 px+. Saffron-on-ink is reserved for typography ≥ 18 px and italic accents. Bone-faint (18%) is for decorative dividers only, never for type.
Manrope carries the structure — from a 10 px audit-log timestamp to a 144 px landing hero. Intelligent Serif italic is the brand’s emphasis device, interleaved freely inside headlines and call-outs (one to three accents per composition is normal). Body copy is always Manrope. Mono is reserved for labels, timestamps and platform values.
An AI that never sleeps,
never guesses.
Every icon is built on a 24×24 grid with a 1.5 px stroke, round caps, round joins. No filled glyphs. No emoji. Echo the logo’s thin linework. Currency icons use ₹ as standard.
Always vector. No filled icons in the system. Round caps and joins read calm at small sizes.
Icons take the colour of their text container. Use saffron only where the icon itself carries the signal.
Rupee-first. Convert if needed; never default to dollar. Numerals get tabular figures.
The big number leads. The chart supports. One accent (saffron) for the focal series, bone for comparison, bone-mute for axes. No gradients on data. No 3D. No decorative dots. If a chart needs a legend bigger than the chart, the chart is wrong.
Target 3.5×. Currently winning.
Saffron for the focal series. Bone for comparison. Bone-mute for axis & reference. Three colours, top.
The KPI is the headline. The chart is the footnote. Big sans + serif italic unit suffix.
Apply font-variant-numeric: tabular-nums on every numeric cell. ₹ symbols line up.
Show the threshold as a dashed line, not a colour band. ROAS targets, CPA caps, frequency limits — all dashed.
Pill buttons, status pills, glow cards, dark inputs. Every component carries the brand’s posture: generous breathing room, mono labels, bone-default with saffron used for state & action.
Chat with the brand’s Architect. When confident, it emits a <campaign_plan> block that is auto-saved as a draft campaign.
All eight checks cleared. The campaign is push-ready. Tap to review every line item.
Performance summary, AI market intel, competitor activity, actions taken, next-week priorities. Sent unprompted.
Eight checks ran. Seven cleared, one warning — the landing page is at 2.4s first contentful paint, above our 1.8s target.
| Campaign | Status | Spend | ROAS | CTR | Action |
|---|---|---|---|---|---|
Meta_Brand_Cold |
Winner | ₹84,200 | 4.72× | 1.84% | |
Google_PMax_BOFU |
Steady | ₹38,600 | 3.81× | 2.10% | Hold |
Meta_Retarget_30d |
Fatigue | ₹22,140 | 2.10× | 0.31% | |
LinkedIn_B2B_LeadGen |
Killed | ₹14,800 | 0.84× | 0.42% | Auto · 09:00 IST |
ROASmind doesn’t illustrate — it photographs and it visualises. Abstract data systems for product, founder portraits for testimonials, editorial monochrome for editorial surfaces, pure typography when imagery would dilute. Stock photography is forbidden.
Until real photography is shot, every <img> slot uses a monospace label inside a striped fill (see Editorial Monochrome above). Never substitute stock imagery; an explicit placeholder is more honest than a generic Unsplash.
Each pair shows the right line (the senior marketer at standup) against the wrong one (the SaaS chatbot with a hat on). The notes underneath are the rule we’re testing.
Paused Meta_Retarget_30d. CTR 0.31% after ₹2,140 spent. Audit →
Daily kill-rule notification. Action first, evidence second, audit link always available.
🚀 Hey there! We’ve detected an underperforming ad-set. Would you like us to take action on this for you?
Cheerleader voice, hedged action, decision punted back to the user. ROASmind never asks permission for cheap reversible moves.
Brand_Cold is the winner. Three weeks of ROAS > 4×. I’d push it to ₹3,600 daily.
Campaign Architect chat. Conversational, but uses real numbers and ends with a clear, undoable proposal.
Your campaign performance has been game-changing this month! Let’s explore growth opportunities together! 🎉
Game-changing, opportunities, exclamations, emoji. Four violations in one sentence.
Last week: ₹2.1L spent, ₹9.8L revenue, 4.7× ROAS. Two losers killed, one winner scaled.
Weekly intelligence opening line. Numbers, then summary of action. Earned authority.
Here’s your weekly digest of ad performance insights and AI-powered optimization recommendations.
Buzzword salad. Says nothing. Two adjectives, zero numbers, zero verbs.
LinkedIn only when LTV > ₹50k. Yours is ₹14k. I’d focus on Meta & Google.
Strategic gate from the master prompt. Explains the rule, applies it, makes the call.
There are pros and cons to advertising on LinkedIn. It depends on your business model and target audience.
Both-sides hedging. ROASmind has a point of view because the prompts encode 20 years of marketer experience. Use it.
Pricing starts at ₹1,999/mo. A senior marketer in Mumbai starts at ₹15 lakh/year.
Pricing surface. Doesn’t apologise. Doesn’t hide. Lets the comparison do the work.
Affordable AI marketing solutions for growing businesses. Plans starting from just ₹1,999!
“Affordable”, “just”, an exclamation. Three apologies for the price. The price is the win — say it flat.
ROASmind’s motion language is restrained: no bouncing, no spring overshoots, no parallax. The product is replacing a senior marketer — senior marketers don’t wobble. Sharp on enter, soft on exit. Numbers tick. Statuses fade. Audit log appends.
When ROAS updates, count from old to new in 600 ms (ease-out-quart). No bloom, no scale. The number itself is the event.
A new “Winner” pill fades in at 240 ms. Slides imply travel; ROASmind’s actions don’t travel — they land.
New rows insert at the top with a 360 ms height + opacity reveal. Past rows never reorder — provenance is sacred.
The Architect’s replies stream plain text — no typewriter cursor, no “thinking...” bubbles. A small saffron dot indicates server activity.
Route changes do not animate. The dashboard is a tool, not a sequence. Modals fade (180 ms); drawers slide (220 ms); everything else — cut.
Every animation has a 0 ms fallback when prefers-reduced-motion: reduce is set. Number ticking becomes instant. Slides become fades.
Portfolio overview (the morning view), Campaign Architect chat (the most distinctive surface), and the Optimizer (autonomous execution UI). Each mini is sized to fit alongside the others — in production, every screen has room to breathe.
ROAS, last 7 days. Up 0.9× WoW. Target 3.5×.
<campaign_plan>?
Above the fold on roasmind.houseofnamus.com, the Monday morning intelligence email, and the pricing card in the comparison table. Each is built from the same system.
Connect Meta, Google & LinkedIn. ROASmind plans, pushes, pauses and scales — nightly. Built for India, by India. Starts at ₹1,999/mo.
Two losers killed, one winner scaled. The competitor we’ve been tracking finally launched their July offer. Three priorities for the week ahead.
These surfaces don’t have a dashboard frame to lean on — they carry the brand alone. Each one is built from the same kit: ink, paper, saffron, italics, mono labels.
The canonical R-dot mark. Used for iOS, Android, favicon, and every square context where the wordmark can’t fit. The indigo dot is part of the mark and never recolours.
Saffron-on-saffron feed posts with a radial glow. One italic word per square. Volume number in the head as the series device.
Ink background with a saffron radial glow. Slide number top-right as 04 / 23. One statement, one supporting line.
Cream tee, single italic word on the chest. Sticker pack reuses real audit-log lines as the typography — the product’s own voice as merch.
Dark with subtle saffron glow at top-right. Generated per route via next/og — tagline + a single sub-line as the only variables.
Tagline as the signature device. Avatar uses the saffron R-dot monogram. Mono for contact details — quiet, scannable.